Features and Benefit Selling – A New Look at an Old Friend
Most large companies have a substantial range of capabilities. Because of the breadth and depth of the capabilities and product […]
Most large companies have a substantial range of capabilities. Because of the breadth and depth of the capabilities and product […]
Salespeople are often coached to “talk a little bit less and get better at asking questions.” In most cases, this
Today, almost everyone has come around to the idea that asking questions is a critical sales skill. Asking questions is
Whether it’s checking a review on Amazon, Yelp, CNET, or Zagat, or posting a question on Facebook or Twitter, consumers
When new salespeople get their first territory, the assignment comes wrapped in excitement – and a bit of terror. All
Increasingly we work with clients on what’s different when moving to virtual sales calls. We have found that a call
Sales call planning is critical to sales success. Here we will cover two components of call planning: pre-call planning and
Sales conversations are more engaging than sales presentations – talking with is more effective than talking at. The culprit is
In our Level Five hierarchy of sales skills, we make a big deal out of the distinction between Level Three
“Leave the jargon at home” is something that salespeople are told over and over again. But from time to time,