Tips to Leverage the Power of Storytelling
Sales and storytelling – a powerful combination! We’ve written extensively about the power of storytelling noting that success comes more […]
Leveraging Storytelling, Sales Skills, Skill Guide Articles
Leveraging Storytelling
Differentiating Your Solution, Leveraging Storytelling, Sales Skills, Skill Guide Articles
The Best Elevator Speech is NOT an Elevator Speech
As the story goes, from time to time you are alone in an elevator, the door opens and in walks
Leveraging Storytelling, Sales Skills, Skill Guide Articles
Storytelling and Sales Success – It Worked for Scheherazade
According to legend, a young queen named Scheherazade told stories to Sultan Shahryar to save her life. Each night she
Leveraging Storytelling, Sales Skills, Skill Guide Articles
Storytelling – Twelve Tips
Salespeople who are able to share engaging stories that resonate with the listener make a connection. It’s one thing to
Leveraging Storytelling, Sales Skills, Skill Guide Articles
Selling and the Power of Familiarity
Most buyers find comfort in familiarity. And, many companies count on it, enticing customers to purchase by creating a familiar